The Solution
Working on an accelerated timeline, we pushed the existing brand system to a more refined, expressive place by balancing clarity with craft. The concept of “art and science” became our north star, inspiring messaging and design that felt elevated yet deeply human.
It was a fast, focused engagement—and a tight team. Just a few of us collaborated closely across disciplines, working quickly and intentionally to bring the new vision to life. We built a flexible, elegant system that lived beautifully across print, digital, editorial, and events, pressure-testing it in every environment to ensure it held up under real-world complexity. From wine-paired dinners to high-touch welcome kits, every detail reinforced the core idea: wealth deserves both discipline and design.
The final system was unapologetically simple, confidently modern, and laid the foundation for a new era of WIM—one where every client touchpoint reflects clarity, care, and thoughtful precision.